In the Community
RCM Student Program
Annual passes supported through agreements
with local institutions.
Heartland Bike Share believes affordable access to transportation for those pursuing and implementing higher education is critical to creating an Omaha that cultivates and attracts young talent. In 2024 we created the MavBike program, a Reduced Cost Student Program. This official partnership between University of Nebraska-Omaha and HBS allowing Mavericks to access bike share
for just $5 annually. HBS is now providing a Free Rides Pass to UNO students, staff, and faculty! See the Free Rides Page for details!
HBS will continue to pursue innovative agreements with learning institutions to deliver active mobility to the student communities that will shape the future of the Metro.
Community
Bike Rides
W.o.W
2024 saw the launch of We on Wheels (W.o.W), a community bike ride series developed by Heartland Bike Share in partnership with local community organizers.
With the support of title sponsor CHI Health and 10 other community sponsors, Heartland embarked on an ambitious community bike ride series designed to strengthen community and explore active mobility infrastructure. The inaugural ride hosted over 70 community participants, 30 complementary Heartland ebikes, and one very rad (and canine) rolling DJ.
W.o.W will ride again in 2025, beginning with a spring ride highlighting the completion of Omaha’s new ‘Baby Bob’ Bridge and emerging the trail systems in North Omaha.

