In the Community
Transportation is the lifeblood of our community.
In 2019 Heartland Bike Share launched what would become our Reduced Cost Membership (RCM) program and the industry standard for equitable access to micromobility. 2024 was a record year for this flagship program with a record 11,000+ rcm-supported bike share trips and 35 community distribution partners.
Heartland’s RCM program provides $5 annual memberships to underserved and financially vulnerable communities. Our firm belief: everyone should have access to bikes, no matter their economic background. We are always growing our RCM community.
If you are an individual interested in a reduced cost pass or an organization interested in partnering with our RCM program, reach out at the button below!
RCM Student Program
Annual passes supported through agreements
with local institutions.
Heartland Bike Share believes affordable access to transportation for those pursuing and implementing higher education is critical to creating an Omaha that cultivates and attracts young talent. In 2024 we created the MavBike program, an official partnership between University of Nebraska-Omaha and HBS allowing Mavericks to access bike share
for just $5 annually.
HBS will continue to pursue innovative agreements with learning institutions to deliver active mobility to the student communities that will shape the future of the Metro.
Library Pass
Program
Your library pass — unlocked!
Omaha Public Library, Council Bluffs Public Library, & Sump Memorial Library all offer a free pass program for their patrons! Library card holders age 16+ can now request a free promo code for a 24 Hour Pass with your library card. Promo codes must be used on the Bcycle app.
Each branch will have passes to check out which will give you 24 hours of FREE unlimited 1-hour trips.
Check with your local branch for pass availability and app check out procedures.
Community
Bike Rides
W.o.W
2024 saw the launch of We on Wheels (W.o.W), a community bike ride series developed by Heartland Bike Share in partnership with local community organizers.
With the support of title sponsor CHI Health and 10 other community sponsors, Heartland embarked on an ambitious community bike ride series designed to strengthen community and explore active mobility infrastructure. The inaugural ride hosted over 70 community participants, 30 complementary Heartland ebikes, and one very rad (and canine) rolling DJ.
W.o.W will ride again in 2025, beginning with a spring ride highlighting the completion of Omaha’s new ‘Baby Bob’ Bridge and emerging the trail systems in North Omaha.
